Well I feed my boys..and one girl The Honest Kitchen, Preference or Sojos, grainfree dogfood mix, and I am amazed at how good it smells. I have tried it, before I mixed the raw meat into it (even though I am on 85% raw myself, raw meat doesn't sound appetizing so I won't try that), and it was very tasty, especially the Sojos, it smells and taste like the best meatloaf..minus the meat of course.
The Honest Kitchen has human taste testers on their staff and their treats makes my two legged kids mouths water..
I have yet to try kibble, or canned for that matter, but I can also add, that Merrick's canned foods look like the best stews ever..my fur kids didn't like them however and I am still baffled as to why they didn't..maybe because they have had raw and that is their favorite ..no need to go canned, in their opinion.