My guy gets into "lickfest" mode from time to time. I find I can often distract him, or failing that just tell him to quit it. Sometimes I offer my hand and he licks that for awhile. In the fall, I find he is itchy much of the time, which results in more licking, groom biting, and scratching than at other times of the year. If he gets too insistent, I will put an Elizabethan collar on him for a bit, or sometimes just showing him the collar and threatening him with it will get him to cease and desist! 🙂
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