Our dobes ignore the television, and so does Tilly mainly - unless she hears childrens voices - then she is over at it straight away. There was a popular yoghurt advert a few months ago featuring a young child talking - Tilly would wake up from a deep sleep and rush over to stand with her nose pressed against the screen!
I dont tend to watch much TV, but Tilly likes to read books with me - well she sits beside me and pushes her head infront of whatever im reading to get attention. it usually works.